What We're Reading

Below are feeds from the news that influences us the most. We find that by feeding our minds as much relevant information as we can we can come up with solutions for our clients that work the first time. We hope you find these articles as useful as we do.

Leadership


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Leading Edge

20

The House on Limekiln Line offers a modern take on the local agricultural vernacular--plus a bunch of energy-conscious features.

Deep in the rural heart of Ontario’s Huron County, an asymmetrical A-frame silhouette can be seen above the surrounding grass and rolling cornfields. The House on Limekiln Line takes its structural cues from the traditional style of its barn-y brethren, but the off-grid abode employs a host of modern features that ensure minimal impact, while taking maximum advantage of the amazing landscape that stretches out on all sides.

The design-build commission was a close-knit affair for Lisa Moffitt: the client was her partner’s mother; family members and local farmers and craftsmen helped construct the 925-square-foot structure; and Moffitt herself lived on-site on and off during the three-year project.

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Hackers who breached Google's network in 2010 obtained access to the company's system for tracking surveillance requests from law enforcement, accordi...

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The NSA will spend around $40 million per year on energy bills for the data center, according to one estimate. But those energy costs may be a bit hig...

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Yahoo's narrative arc as a company can be defined by its acquisitions, which taken together also serve as one take on the history of the web itself. I...

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Flickr wants to remind you that it's a photo site. "Everything that we've done in this new redesign has been about putting the photo front and cen...

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20

Fully Booked extols print media’s tactile, artsy strengths: intricate folds, pop-ups, embossing, and bindings.

“Let me state this for the record: the Internet is not dead. Digital will not disappear. Print will not kill the web.” These statements are laid out in bold red, right on the white cover of Fully Booked: Ink on Paper, a new hardback from Gestalten, and it’s such a familiar trope that it takes a moment to register the clever turnaround. The rest of the essay, which extends for pages into the interior, further imagines a world in which an emerging print media model threatens a long-standing digital world with new concepts such as linear narratives and the gift of space, smell, and tactility. It’s a nice setup for a publication promoting the uniquely physical experience of tangible publications.

Each of Fully Booked’s five chapters celebrates a different role of the medium: the incredible cover art of "the storyteller," the myriad forms featured in "the showmaster," the beautiful learning guides of "the teacher," the engaging-against-all-odds reports featured in "the businessman," and the archival possessions of "the collector." From front to back, the book is a trove of intricate folds, playful pop-ups, bindings, embossings, and effects that just don’t come through on a screen. There are keepsake posters and a collection of recipes etched into sheets of pasta. Interactivity of the sort you just can’t get online.

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Tumblr users are fretting over the Yahoo acquisition on -- where else? -- Tumblr.

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20

A study of studies finds that basically all scientists say it’s happening and that we’re causing it.

When a recent Pew Research Center survey asked "do scientists agree [the] earth is getting warmer from climate change because of human activity?" 43% of Americans said "no."

In other words, according to the citizenry, there’s still a debate in the scientific community about the causes of global warming.

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20

Marissa Mayer says she wants to "let Tumblr be Tumblr" after acquiring David Karp's microblogging service for $1.1 billion. But the bigger problem for Yahoo might be porn pages that don't reveal enough.

Of all the questions about monetization, advertising, and scale that have surfaced since Yahoo announced its $1.1 billion acquisition of Tumblr, one giant point is getting buried: what to do with Tumblr's porn?

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Every week, Wired takes a look at the latest episode of?Mad Men?through the lens of the latest media campaign of?the Sterling Cooper Draper Pryce adve...

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